Clase Azul Joven Pink Limited Edition 2022 is a Joven tequila created for our annual effort to help raise breast cancer awareness.
Proceeds from this release go to Grupo de Recuperacion Total (RETO), an organization that promotes the importance of early detection of breast cancer. RETO also helps provide accessible healthcare and treatment to diagnosed women.
For the decoration of this decanter, we were inspired by butterflies and their process of metamorphosis, a visual metaphor for the beauty, strength, and transformative healing journey of the breast cancer survivor.
A pink ribbon, the symbol of this cause, wraps around an all-white decanter; along its loop, stunningly painted by hand in gold, we see the journey of the butterfly: from its early caterpillar phase to its time as a chrysalis, to its final form as a winged beauty.