This is legacy in a bottle. Our limited-edition Rock Chalk Straight Rye Whiskey represents two pillars of Midwestern history. When Dr. James Naismith brought basketball to Lawrence, our founder has already opened J. Rieger & Co thirty-five miles away. When Phog Allen gave rise to the KU basketball legacy, we were the largest mail-order whiskey house in the country. After 120 years, people still come to KU for the best in college basketball, and they come to us for the finest whiskey.