Día de Muertos is one of Mexico’s oldest and most historic festivals, a joyful event when the dead return to visit their living friends and family. For those who want to celebrate authentically, there is no better way than sharing Mexico’s original tequila. Designed by Mexican artist Pogo, the bottle features a modern interpretation of a traditional calaveras design – the brightly colored sugar skulls used to dress ofrendas during the holiday and marigold flowers, whose scent guides spirits to their altars. Tradicional® Plata is 100% blue agave silver tequila and has followed the same Cuervo family recipe since 1795. It is irresistibly refined. When bottled, a special process is used to conserve its flavor and finish at freezing temperatures. This means that it can, and should, be kept chilled in the freezer and served as a crisp, smooth, frozen shot or in a cocktail like a classic Paloma.